The Importance of Knowing Why
How many people set goals and never achieve them? How many creatives start a business and then watch it fizzle out Are you someone who,
Alvalyn Lundgren
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ARTICLES.
Tips and Insights on Mission, Mindset, Mechanics, and Marketing for Freelance Creatives
4 Onboarding Steps For Successful Client Relationships
So you have a brand-new shiny client that you’re excited to be working with. You’re looking forward to helping them achieve their goals. They’ve accepted
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Contracts Protect the Freelancer and the Client
As I write this article I’m in the middle of a contract negotiation involving copyright and licensing of one of my character designs. I worked with
Alvalyn Lundgren
Why Freelancers Should Not Pitch
As an independent creative, you get to decide how you will attract clients and projects. One option is via Requests for Proposals (RFPs). Whether or
Alvalyn Lundgren
How To Go From Being A $25/Hour Freelancer To A $100.00/hour Freelancer
Do you feel like you’re stuck in a rut with your pricing? Do you want to charge more per hour or per project, but for
Alvalyn Lundgren
The Freelancer As Business Owner
When you start freelancing you become a business owner and are responsible for the success or failure of your enterprise. Honestly, it can go either way,
Alvalyn Lundgren
Why You Can’t Be My Client
Since I established my design studio over thirteen years ago, I have worked with clients large and small, designed for sole proprietors and for publicly-held
Alvalyn Lundgren
Should You Display Your Pricing On Your Website?
Every project and every client is different. Freelance creatives need to consider the unique needs and objectives of each client when determining their fees.
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Staying Motivated When You Don’t Freaking Feel Like It
As the owner of an independent creative business, you are responsible for absolutely everything creatively and managerially. The whole thing’s sitting on your shoulders, and
Alvalyn Lundgren
The Art of Influence: 5 Ways to Affect Your Outcomes and Attract Clients
If you want to be successful, you need to be influential. Influence can be positive or negative, and everyone has influence. The key for success
Alvalyn Lundgren
7 Pointers to Rock Your Social Media Marketing
To begin with, social media is not about selling, but about conversations and providing value. Be knowable, likable and trustworthy. To make the most of
Alvalyn Lundgren
Technologically Incorrect: Why I Still Use a Paper Planner
It’s red. It’s can get up to 2 inches thick. It’s an almost constant companion. I am describing my paper planner: my planning/project/time management companion. It’s
Alvalyn Lundgren
Email Scams Target Web Designers
Commenting on this article is currently closed. Previously-posted comments are full of helpful details. Please read to the end for the latest updates. Designers
Alvalyn Lundgren
How To Change Your Mind About Money: 5 Simple Ways To Deal With Fluctuating Freelance Income
One thing I struggled with in the past as an independent creative is money. I have a lot of experience with the all too common
Alvalyn Lundgren
7 Reasons Why Freelancers Should Not Discount
With value pricing for design and illustration projects, I am able to custom-tailor my services and fees to fit each client and project. But even
Alvalyn Lundgren
Passion or Profit: Should You Start a Freelance Business?
The commonly-given advice is: Do what you love and the money will follow. This is a great ideal, because no one wants to spend the majority
Alvalyn Lundgren
Green Scheduling: 6 Tips for Sustaining Your Creative Time
Design your time. Time is wasted when we do the wrong thing at the wrong time. It’s easier to keep your time boundaries and your well-being intact if you plan ahead.
Alvalyn Lundgren
Set Goals, Not Resolutions
Have you made resolutions for the new year? What do you want to accomplish? What do you want to change? Where do you see yourself
Alvalyn Lundgren
How’s Business? Five Tested Ways To Help Your Freelance Business Thrive
Did you know that your creative business thrives because of how you do business and not because of the quality of your work or your
Alvalyn Lundgren
Advice For Emerging Designers
…your process of emerging from school into the (design) profession needs to be as carefully framed and designed as any of your projects.
Alvalyn Lundgren
How to Build Your Prospecting Pipeline
As an independent creative, prospecting is a practical and necessary business activity that needs focused attention to. It requires work to maintain a pipeline of
Alvalyn Lundgren
12 Steps To A More Secure WordPress Web Site
Every independent creative professional should have a web site. Hands down, WordPress.org is the most popular self-hosted content management web site framework. Over 50% of self-hosted
Alvalyn Lundgren
I Didn’t Get the Job
When you’re in business for yourself and you are regularly seeking new clients and projects, you will come across all types of prospects in your
Alvalyn Lundgren
Alvalyn Lundgren