Risky Business
© Alvalyn Lundgren. All international rights reserved. Risk. It’s a small word with big impact. Taking risks involves change and the unknown. We’re usually not
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Shift Your Freelancing Into High Gear
ARTICLES.
Tips and Insights on Mission, Mindset, Mechanics, and Marketing for Freelance Creatives
12 Steps To A More Secure WordPress Web Site
Every independent creative professional should have a web site. Hands down, WordPress.org is the most popular self-hosted content management web site framework. Over 50% of self-hosted
Alvalyn Lundgren
Advice For Emerging Designers
…your process of emerging from school into the (design) profession needs to be as carefully framed and designed as any of your projects.
Alvalyn Lundgren
GDPR Compliance Steps for US-Based Freelancers
The European Union’s (EU) General Data Protection Regulation goes into full effect on May 25, 2018. The internet and blogdom are all abuzz about getting
Alvalyn Lundgren
How To Get Repeat Business
Client retention is tied more to character than to talent.
Alvalyn Lundgren
Freelancer, Don’t Lose Your Independence
How are you able to live out your values by freelancing? Give that some thought for a moment. If you came into freelancing from a “day
Alvalyn Lundgren
5 Outreach Steps For Winning Better Clients
Successful freelancing is a matter of finding the right clients in the right places for the right reasons. Every client you take on affects your
Alvalyn Lundgren
The Art of Influence: 5 Ways to Affect Your Outcomes and Attract Clients
If you want to be successful, you need to be influential. Influence can be positive or negative, and everyone has influence. The key for success
Alvalyn Lundgren
Should Part Time Freelancers Run A Business?
As a part-time freelancer, knowing the difference between having a hobby and running a business might seem confusing. And actually running a business might seem unnecessary. The thing is, it’s more necessary to have a bona fide business as a part-timer.
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Five Ways To Say “No”
How to nicely turn away the wrong clients to say “yes” to the right ones. by Alvalyn Lundgren Having completed more than 42 years of
AlvalynCreative
Technologically Incorrect: Why I Still Use a Paper Planner
It’s red. It’s can get up to 2 inches thick. It’s an almost constant companion. I am describing my paper planner: my planning/project/time management companion. It’s
Alvalyn Lundgren
Create A Social Media Connection Strategy
When you’re in business, you use social media differently than you do personally. I was an early adopter on many social media platforms including Twitter, Facebook
Alvalyn Lundgren
How To Work With Purchase Orders
You’ve landed a highly-desired big name client and they’ve sent you a purchase order. What is a purchase order, and how do you work with
Alvalyn Lundgren
5 Stages of Customer Loyalty
To be meaningful, design needs to connect on five successive levels of significance…
Alvalyn Lundgren
The New Facebook Algorithm Is All About Quality Time… and Money
Mark Zuckerberg wants Facebook to be a place for people to connect and engage. His post on January 11, 2018 decried the plethora of public
Alvalyn Lundgren
How To Attract Your Ideal Clients
First of all, let’s define who your ideal clients are. An ideal client is one for whom you do the kind of work you want to do, and
Alvalyn Lundgren
Year-End Planning For a Propserous New Year
Planning is necessary for any business owner. Going through an end-of-year assessment in order to set up for the next can lead you into more
Alvalyn Lundgren
Alvalyn Lundgren
Six Things Freelancers Should Do to Communicate Their Value
The difference between discounting your services for Client A and charging Client B full price is one of positioning and communication. Both of these are value propositions.
Alvalyn Lundgren
Stepping Out: How To Get Unstuck
Creativity requires action and effort to actually make something. We can mull over our ideas all we want, but to make a difference, at some point
Alvalyn Lundgren
Set Goals, Not Resolutions
Have you made resolutions for the new year? What do you want to accomplish? What do you want to change? Where do you see yourself
Alvalyn Lundgren
5 Reasons Why I Can’t Be Your Designer
I wish I hadn’t said, “Yes” to certain design projects. It’s not that the projects were a problem, but something about the clients’ approaches, actions or expectations
Alvalyn Lundgren
Creative Freelancer Q&A: What Do You Do About Scope Creep?
What do you do about scope creep? Avoid it? Agree to it? Stress out about it? Scope creep is when the amount of work originally agreed
Alvalyn Lundgren
Advice for Freelancers: On Being an Owner
Ownership is simply the idea that something belongs to someone. In the case of your freelance business, you own it. It belongs to you. You
Alvalyn Lundgren