Alvalyn Lundgren
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ARTICLES.
Tips and Insights on Mission, Mindset, Mechanics, and Marketing for Freelance Creatives
How Long Does It Take to Succeed as a Freelancer?
How do you measure success? How long will it take to succeed as a freelancer? This is a common question among freelancers, and I believe
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5 Inconvenient Truths About Freelancing
Transform the inconveniences of freelancing into opportunities for your personal and professional growth.
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How To Get Clients To Pay You
What do you do when you a client refuses to pay you? According to Freelancers Union nearly 50% of freelancers were stiffed by clients in the past 12
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Don’t Rely On Referral Business
It’s affirming when clients refer new business to you. Their recommendations are a testament to your expertise and experience. For a long time referrals alone
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Three Things To Do Before Responding To An Unhappy Client
Has something like this ever happened to you? You have a solid, signed written contract with your client that includes payment terms and penalties for
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The Designer and the Relief Pitcher
If you know me well, you know that baseball is my favorite sport, and I often employ baseball analogies to explain concepts to students and
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How To Work With Clients
10 Best Practices For Building Reputation and Relationships When you accept a client’s project, you need to make it your own. While you’re not creating for
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Should You Display Your Pricing On Your Website?
Every project and every client is different. Freelance creatives need to consider the unique needs and objectives of each client when determining their fees.
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Create A Better Portfolio
Whether online or in hand, your portfolio is the primary means of landing a job or finding clients. Art school graduates have focused on developing
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Pricing Strategies for Creative Freelancers
Pricing your creative services is one of the most-discussed topics among freelancers. There is no one right way to price your creative services — there is no industry
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How To Get Repeat Business
Client retention is tied more to character than to talent.
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Why Freelancers Should Have an Agency-Styled Website To Attract Clients
If you’re an independent creative professional, you probably already have a website showcasing your amazing portfolio. Portfolios are a necessary component of any freelancer’s website,
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3 Questions To Ask In Your Marketing Reset
Many businesses are going through a reset right now, and creative freelance business owners are no different. As we emerge from a state of lockdown
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A Freelancer’s Guide To Retainer Agreements
When you work project-to-project, you can experience inconsistencies in your schedule and revenue flow. One way to mitigate those gaps is with retainer agreements. These
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Taxing Topics: A 9-Point Q&A For Your Schedule C
The first 3 1/2 months of the year are known in the US as tax season. If you are an independent creative professional, that means you
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Unpaid Internships Are A Form of Spec Work
Why is spec work so prevalent in the design profession when it’s not in other professions? Increasingly, companies – creative businesses included – are offering
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How To Respond To Unusual Client Requests
An up and coming freelancer asked me about how to deal with unusual requests. We all get these from time to time. Once someone learns
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Doing Good Work and Working for Good
On his Dear Design Student blog on Medium, Mike Monteiro, design director at Mule Design, author and speaker, discusses designers and their ethics. He addresses
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Why Design Is Not Self-Expression
If we approach a design solution as an opportunity for self-expression, we’ll miss the point and risk not solving the problem.
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5 Outreach Steps For Winning Better Clients
Successful freelancing is a matter of finding the right clients in the right places for the right reasons. Every client you take on affects your
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How To Build An Effective Professional Network
When you’re in business (and freelancers are in business), you build reputation through social and in-person networking. According to the Oxford Dictionary, a network is a
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Six Things Freelancers Should Do to Communicate Their Value
The difference between discounting your services for Client A and charging Client B full price is one of positioning and communication. Both of these are value propositions.
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Listening Is A Design Skill
Listening is related to empathy. Empathy is valuing another’s experience, and keeps the designer from creating something that is self-expressive.
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