ARTICLES.

Tips and Insights on Mission, Mindset, Mechanics, and Marketing for Freelance Creatives

How Brands Are Built

People connect with brands the same way they connect with people. Brands cannot be developed and maintained without design. Branding is not design, but it

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Does Formal Design Education Matter?

Aesthetic sense and talent are raw materials. They amount to nothing without discipline. Education forces you to add skill, discipline and expertise to your talent. And in order to meet project deadlines, you learn to steward your time.

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