ARTICLES.

Tips and Insights on Mission, Mindset, Mechanics, and Marketing for Freelance Creatives

159. To Quit, Or Not To Quit

How do you know if you should quit or not? Sometimes quitting is in fact, the wise and right option. Freelancing isn’t easy. It takes courage and tenacity to push through. It starts out being fun, like a great adventure, especially when you land your first couple of clients and get paid for the projects. But when obstacles and opposition show up, what will you choose?

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Creativity and Change

Creative thinking requires us to cease from thinking as we always have. This is neither automatic nor easy because we automatically default to doing that which requires the least amount of effort.

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Does Formal Design Education Matter?

Aesthetic sense and talent are raw materials. They amount to nothing without discipline. Education forces you to add skill, discipline and expertise to your talent. And in order to meet project deadlines, you learn to steward your time.

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How Brands Are Built

People connect with brands the same way they connect with people. Brands cannot be developed and maintained without design. Branding is not design, but it

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Designing For Non-Profits

A significant percentage of my clients are non-profit enterprises. I have had many opportunities to design campaign materials, annual reports, and graphic assets for non-profit

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Tactics for Better Business Networking

If you are a self-employed creative, business networking is a significant part of your marketing mix. While designers, illustrators and photographers naturally get together with other creatives for mutual support and trend

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Creating Lovability

How can you invest your product or service with “lovability” and create devotion in your customers? Here are some options: Love it yourself. If you’re

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