Risky Business
© Alvalyn Lundgren. All international rights reserved. Risk. It’s a small word with big impact. Taking risks involves change and the unknown. We’re usually not
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ARTICLES.
Tips and Insights on Mission, Mindset, Mechanics, and Marketing for Freelance Creatives
How’s Business? Five Tested Ways To Help Your Freelance Business Thrive
Did you know that your creative business thrives because of how you do business and not because of the quality of your work or your
Alvalyn Lundgren
5 Limiting Lies Freelancers Should Stop Believing
Successful soloism is about 80% mindset and 20% mechanics. I’ve learned from experience that you can get the mechanics right, but still not be thinking right. Much of what holds us back as creatives and independent business owners is our mindset.
Alvalyn Lundgren
Why Freelancers Should Not Pitch
As an independent creative, you get to decide how you will attract clients and projects. One option is via Requests for Proposals (RFPs). Whether or
Alvalyn Lundgren
How To Get Clients To Pay You
What do you do when you a client refuses to pay you? According to Freelancers Union nearly 50% of freelancers were stiffed by clients in the past 12
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Navigate Detours To Reach Your Destiny
Detours can be useful for preparation, refining, and strengthening skills, perceptions and insights – all which increase our ability to support and stand up under the “weight” of our destinies. If we’re not strong enough to carry something, we will be overwhelmed by it.
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Positioning and Differentiating Your Business Through Design
Non-descript design that lacks distinction will do nothing to add distinction and value to an organization.
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What Kind Of Freelancer Are You?
Did you know that there is more than one way to be a freelancer? Independent creatives — freelancers — can choose a variety of working scenarios
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Do Freelancers Need Business Insurance?
One thing that’s great about flying solo as a freelancer is all the freedom you have in who you work with, where, when and how
Alvalyn Lundgren
The New Facebook Algorithm Is All About Quality Time… and Money
Mark Zuckerberg wants Facebook to be a place for people to connect and engage. His post on January 11, 2018 decried the plethora of public
Alvalyn Lundgren
How To Work With Purchase Orders
You’ve landed a highly-desired big name client and they’ve sent you a purchase order. What is a purchase order, and how do you work with
Alvalyn Lundgren
Using LinkedIn Profinder To Find Freelance Gigs
This article was updated on February 8, 2017 by the author. Being always on the lookout for new client opportunities, I thought I’d give LinkedIn
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How Long Does It Take to Succeed as a Freelancer?
How do you measure success? How long will it take to succeed as a freelancer? This is a common question among freelancers, and I believe
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How To Work With Clients
10 Best Practices For Building Reputation and Relationships When you accept a client’s project, you need to make it your own. While you’re not creating for
Alvalyn Lundgren
How To Attract Your Ideal Clients
First of all, let’s define who your ideal clients are. An ideal client is one for whom you do the kind of work you want to do, and
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The Designer and the Relief Pitcher
If you know me well, you know that baseball is my favorite sport, and I often employ baseball analogies to explain concepts to students and
Alvalyn Lundgren
12 Questions You Need to Ask Every Client BEFORE You Accept Their Project
Have you ever gotten involved on a project and then realized that neither the project nor the client is ideal? The project that was going to
Alvalyn Lundgren
Self-Promotion Tips for Creative Freelancers
Self promotion is the practice of telling potential clients about what you do. With it you build your brand, engage prospects and find clients. As a
Alvalyn Lundgren
Should Part Time Freelancers Run A Business?
As a part-time freelancer, knowing the difference between having a hobby and running a business might seem confusing. And actually running a business might seem unnecessary. The thing is, it’s more necessary to have a bona fide business as a part-timer.
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The 4 Seasons of Creativity
While, as a freelancer, you absolutely must focus on your business and develop killer business skills, you also need to guard and nurture your creativity.
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The Freelancer As Business Owner
When you start freelancing you become a business owner and are responsible for the success or failure of your enterprise. Honestly, it can go either way,
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Why Branding Is Crucial If You Want To Be Profitable
Creative freelancers invest time and effort carefully crafting brands for their clients. In regard to their own brands, they often come up short. Creatives should
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A Freelancer’s Guide To Retainer Agreements
When you work project-to-project, you can experience inconsistencies in your schedule and revenue flow. One way to mitigate those gaps is with retainer agreements. These
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Creative Freelancer Q&A: Do Business, Not Favors!!!
Avoid awkward moments and misunderstandings about getting paid for your freelance work. Prepare written agreements for each client that outlines the type of work you will do, how much you will charge for it, and how you want to be paid. You cannot make a living by doing favors.
Alvalyn Lundgren