Close The Sale With The Socratic Approach
Having a different sort of spirit when pitching to prospective clients can prove to be the difference for your creative brand and business. What do
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ARTICLES.
Tips and Insights on Mission, Mindset, Mechanics, and Marketing for Freelance Creatives
10 Ups and Downs of Freelancing
[vc_row][vc_column][vc_column_text]Freelancing provides more freedom than any other type of work structure. With that freedom come the responsibilities of ownership and reputation. When we choose to
Alvalyn Lundgren
Being Remarkable
My friend, Mary, was in a community theatre production of The Mikado, and was asked to write her bio for the printed program. This being her first theatrical
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3 Types of Freelance Contracts and Which Ones to Avoid
Because pretty much everything runs on design and other forms of visual communication, the role of the visual communicator (designer, illustrator, photographer) is more in
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Why You Need To Love Your Tools
A colleague recently switched from the PC to the Mac, from Windows and Android to OS X and iOS. There’s always a learning curve when
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A Key to Productivity: Do the Right Things
Productivity is a popular and expansive topic, and it’s also big business. From apps and books on the subject to courses and mastermind groups, tools
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7 Reasons Why Freelancers Should Not Discount
With value pricing for design and illustration projects, I am able to custom-tailor my services and fees to fit each client and project. But even
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Three Things To Do Before Responding To An Unhappy Client
Has something like this ever happened to you? You have a solid, signed written contract with your client that includes payment terms and penalties for
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How To Write An Effective Creative Brief
Creative freelancers can save time and avoid miscommunication when working with their if they use an effective creative brief in their process. Simply talking about project expectations
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6 Freelance Contract Mistakes and How To Fix Them
Most problems freelancers experience when working with clients are due to contract mistakes. Do any of these statements sound familiar to you? “I started working
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8 Qualities of Successful Freelancers
Freelancing is on the rise. According to the U.S. Bureau of Labor Statistics, the freelance (contract, temp worker and freelancer — in all industries) economy has a healthy
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5 Inconvenient Truths About Freelancing
Transform the inconveniences of freelancing into opportunities for your personal and professional growth.
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12 Steps To A More Secure WordPress Web Site
Every independent creative professional should have a web site. Hands down, WordPress.org is the most popular self-hosted content management web site framework. Over 50% of self-hosted
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Year-End Planning For a Propserous New Year
Planning is necessary for any business owner. Going through an end-of-year assessment in order to set up for the next can lead you into more
Alvalyn Lundgren
5 Reasons Why I Can’t Be Your Designer
I wish I hadn’t said, “Yes” to certain design projects. It’s not that the projects were a problem, but something about the clients’ approaches, actions or expectations
Alvalyn Lundgren
The 7 Basic Elements of Your Brand Strategy
Simply creating graphic assets and promotional materials is not enough to manage your brand. You need a strategy — a plan, method, or series of actions for obtaining a specific goal or result. Here are 7 basic elements to get started.
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Create A Social Media Connection Strategy
When you’re in business, you use social media differently than you do personally. I was an early adopter on many social media platforms including Twitter, Facebook
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Risky Business
© Alvalyn Lundgren. All international rights reserved. Risk. It’s a small word with big impact. Taking risks involves change and the unknown. We’re usually not
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Staying Motivated When You Don’t Freaking Feel Like It
As the owner of an independent creative business, you are responsible for absolutely everything creatively and managerially. The whole thing’s sitting on your shoulders, and
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7 Pointers to Rock Your Social Media Marketing
To begin with, social media is not about selling, but about conversations and providing value. Be knowable, likable and trustworthy. To make the most of
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Keys to Building a Better Portfolio
Art and design students focus on developing their portfolios during the final terms of their education. The portfolio is the most important tool when entering
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Does Formal Design Education Matter?
Aesthetic sense and talent are raw materials. They amount to nothing without discipline. Education forces you to add skill, discipline and expertise to your talent. And in order to meet project deadlines, you learn to steward your time.
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Email Scams Target Web Designers
Commenting on this article is currently closed. Previously-posted comments are full of helpful details. Please read to the end for the latest updates. Designers
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From the Client’s Point of View
From the client’s point of view, there are two crucial criteria in deciding what designer is awarded the project: 1. Does the creative understand what’s
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