ARTICLES.

Tips and Insights on Mission, Mindset, Mechanics, and Marketing for Freelance Creatives

How Much Will It Cost?

All too often a business or organization seeks a designer to execute an untested, unrefined idea as quickly and cheaply as possible. A business that’s design-oriented will not regard design as an afterthought but as the basis for its marketing communications and brand awareness.

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How To Work With Clients

10 Best Practices For Building Reputation and Relationships When you accept a client’s project, you need to make it your own. While you’re not creating for

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Property Rights

Although it’s a common assumption, clients are not automatically entitled to a designer’s working files. The tools, preliminary concepts and layouts remain the property of

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Creating Lovability

How can you invest your product or service with “lovability” and create devotion in your customers? Here are some options: Love it yourself. If you’re

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Being Remarkable

My friend, Mary, was in a community theatre production of The Mikado, and was asked to write her bio for the printed program. This being her first theatrical

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