5 Outreach Steps For Winning Better Clients
Successful freelancing is a matter of finding the right clients in the right places for the right reasons. Every client you take on affects your
Alvalyn Lundgren
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ARTICLES.
Tips and Insights on Mission, Mindset, Mechanics, and Marketing for Freelance Creatives
10 Ups and Downs of Freelancing
[vc_row][vc_column][vc_column_text]Freelancing provides more freedom than any other type of work structure. With that freedom come the responsibilities of ownership and reputation. When we choose to
Alvalyn Lundgren
GDPR Compliance Steps for US-Based Freelancers
The European Union’s (EU) General Data Protection Regulation goes into full effect on May 25, 2018. The internet and blogdom are all abuzz about getting
Alvalyn Lundgren
Can you include work created as an employee in your freelance portfolio?
One conundrum freelancers face when they shift gears from employment to independence is: Can I include the work I created for the company in my
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Working Late: 5 Essential Boundaries for Freelancers
From time to time I’ll fire off an email to a client during the late evening or early morning hours. Occasionally, an immediate response comes back
Alvalyn Lundgren
How’s Business? Five Tested Ways To Help Your Freelance Business Thrive
Did you know that your creative business thrives because of how you do business and not because of the quality of your work or your
Alvalyn Lundgren
3 Things To Do Before The End Of The Year
One of the benefits of freelancing is: You get to decide for yourself what you will accomplish in any given year. You’re able to set
AlvalynCreative
How To Use Change Orders To Manage Freelance Projects
When I first learned about the power of change orders it changed everything in my workflow. When I implemented the practice, I actually began looking
Alvalyn Lundgren
Listening Is A Design Skill
Listening is related to empathy. Empathy is valuing another’s experience, and keeps the designer from creating something that is self-expressive.
Alvalyn Lundgren
Technologically Incorrect: Why I Still Use a Paper Planner
It’s red. It’s can get up to 2 inches thick. It’s an almost constant companion. I am describing my paper planner: my planning/project/time management companion. It’s
Alvalyn Lundgren
The New Facebook Algorithm Is All About Quality Time… and Money
Mark Zuckerberg wants Facebook to be a place for people to connect and engage. His post on January 11, 2018 decried the plethora of public
Alvalyn Lundgren
Why You Can’t Be My Client
Since I established my design studio over thirteen years ago, I have worked with clients large and small, designed for sole proprietors and for publicly-held
Alvalyn Lundgren
Freelancing: In Getting Work, Relationship Counts More Than Ever
Clients have a choice when selecting creative services: They can go the cheap route and buy a logo through a crowdsource or contest web site where
Alvalyn Lundgren
5 Inconvenient Truths About Freelancing
Transform the inconveniences of freelancing into opportunities for your personal and professional growth.
Alvalyn Lundgren
Positioning and Differentiating Your Business Through Design
Non-descript design that lacks distinction will do nothing to add distinction and value to an organization.
Alvalyn Lundgren
Design and Degree of Difficulty
Being a designer is perceived by many as a fun job. Designers get to work with colors, shapes and amazing computer programs and be creative
Alvalyn Lundgren
How to Save on Gasoline by Freelancing
You probably already know that you can deduct mileage as a business expense. But did you know that, if you work from home, all mileage
Alvalyn Lundgren
Try This Easy, 8-Point Tune-Up For Your Freelance Business
Every business needs regularly-scheduled tune-ups. Just like with automobile maintenance, tune-ups keep things running smoothly. They’re most effective in maintaining performance when they’re done regularly.
Alvalyn Lundgren
5 Limiting Lies Freelancers Should Stop Believing
Successful soloism is about 80% mindset and 20% mechanics. I’ve learned from experience that you can get the mechanics right, but still not be thinking right. Much of what holds us back as creatives and independent business owners is our mindset.
Alvalyn Lundgren
Creative Freelancer Q&A: What Do You Do About Scope Creep?
What do you do about scope creep? Avoid it? Agree to it? Stress out about it? Scope creep is when the amount of work originally agreed
Alvalyn Lundgren
A Key to Productivity: Do the Right Things
Productivity is a popular and expansive topic, and it’s also big business. From apps and books on the subject to courses and mastermind groups, tools
Alvalyn Lundgren
What To Look For In A Mentor or Coach
Freelancers are a company of one, but we need feedback, input, and help. You’re more likely to hit your goals and enjoy success when you work with a mentor. Here’s what to look for and how to work with someone.
Alvalyn Lundgren
Keeping Good Clients: 10 Ways To Build Loyalty
Most freelancers will agree that it’s easier to hold onto an established relationship than begin a new one. And it’s less work to retain a client
Alvalyn Lundgren
What’s the Difference Between Pro Bono and Spec Work?
Is there a difference between pro bono and spec work? If so, what’s the difference? First, let’s compare them. With both, you work for free,
Alvalyn Lundgren