10 Items On My Don’t-Do List
I keep a Don’t-Do list. I spend most of my efforts on my to-do lists, agendas, and getting things done, but a few years ago I
Alvalyn Lundgren
differentiation
ARTICLES.
Tips and Insights on Mission, Mindset, Mechanics, and Marketing for Freelance Creatives
Creating Freelance Road Trip
Filling the Gap Between School and Career So you’ve gone through school and developed a creative portfolio. You’ve tweaked it up one side down the
Alvalyn Lundgren
How To Attract Your Ideal Clients
First of all, let’s define who your ideal clients are. An ideal client is one for whom you do the kind of work you want to do, and
Alvalyn Lundgren
Freelancing in the Age of AI
Technology fosters challenges and opportunities, and the freelance creative needs to address both in their creative process and business systems.
AlvalynCreative
3 Questions To Ask In Your Marketing Reset
Many businesses are going through a reset right now, and creative freelance business owners are no different. As we emerge from a state of lockdown
Alvalyn Lundgren
A 5-Point Tune Up For Your Freelance Business
As with vehicles, your freelance business needs regular tune-ups to ensure smooth performance and prevent breakdowns. If you’re the owner of an independent creative services
Alvalyn Lundgren
Boost Your Profits With Mark Ups
A mark up, also known as percentage over cost, is one way you can increase your freelance revenue. Marking up is a common business practice,
Alvalyn Lundgren
Advice For Emerging Designers
…your process of emerging from school into the (design) profession needs to be as carefully framed and designed as any of your projects.
Alvalyn Lundgren
Advice For Clients: A Designer’s Value
Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance, form without relevant content, or content without meaningful form. –Paul Rand
Alvalyn Lundgren
12 Rules for Freelance Success
Setting and maintaining boundaries will help you avoid relationships and circumstances that are potentially harmful.
Alvalyn Lundgren
Close The Sale With The Socratic Approach
Having a different sort of spirit when pitching to prospective clients can prove to be the difference for your creative brand and business. What do
AlvalynCreative
When It’s Time To Let Go
Being effective involves doing the right thing at the right time in the right place.
Alvalyn Lundgren
Green Scheduling: 6 Tips for Sustaining Your Creative Time
Design your time. Time is wasted when we do the wrong thing at the wrong time. It’s easier to keep your time boundaries and your well-being intact if you plan ahead.
Alvalyn Lundgren
Why Freelancers Should Not Pitch
As an independent creative, you get to decide how you will attract clients and projects. One option is via Requests for Proposals (RFPs). Whether or
Alvalyn Lundgren
The Art of Influence: 5 Ways to Affect Your Outcomes and Attract Clients
If you want to be successful, you need to be influential. Influence can be positive or negative, and everyone has influence. The key for success
Alvalyn Lundgren
Profit Motive and the Freelancer: You May Be Running A Business If…
A photographer is still in school full time but is already establishing connections for professional work. She is purchasing cameras, lenses and equipment she will use
Alvalyn Lundgren
Freelancer, Don’t Lose Your Independence
How are you able to live out your values by freelancing? Give that some thought for a moment. If you came into freelancing from a “day
Alvalyn Lundgren
How To Work With Clients
10 Best Practices For Building Reputation and Relationships When you accept a client’s project, you need to make it your own. While you’re not creating for
Alvalyn Lundgren
Five Ways To Say “No”
How to nicely turn away the wrong clients to say “yes” to the right ones. by Alvalyn Lundgren Having completed more than 42 years of
AlvalynCreative
How To Get Repeat Business
Client retention is tied more to character than to talent.
Alvalyn Lundgren
How To Go From Being A $25/Hour Freelancer To A $100.00/hour Freelancer
Do you feel like you’re stuck in a rut with your pricing? Do you want to charge more per hour or per project, but for
Alvalyn Lundgren
5 Outreach Steps For Winning Better Clients
Successful freelancing is a matter of finding the right clients in the right places for the right reasons. Every client you take on affects your
Alvalyn Lundgren
Staying Motivated When You Don’t Freaking Feel Like It
As the owner of an independent creative business, you are responsible for absolutely everything creatively and managerially. The whole thing’s sitting on your shoulders, and
Alvalyn Lundgren
I’m Not That Kind of Girl: Manage Perceptions To Do The Work You Love
Let’s begin with the premise that design, illustration and photography are service professions, and that being a professional means you’re in business. You’re making a
Alvalyn Lundgren