Misunderstandings can exist between clients and freelance designers regarding their working relationships. Questions of who owns what, what files are provided to the client, when and
What do you do about scope creep? Avoid it? Agree to it? Stress out about it? Scope creep is when the amount of work originally agreed
Is there a difference between pro bono and spec work? If so, what’s the difference? First, let’s compare them. With both, you work for free,
In Part 1 of this article I focused on what a brand is, and the visual and conceptual components of an effective brand. Brand is
Aesthetic sense and talent are raw materials. They amount to nothing without discipline. Education forces you to add skill, discipline and expertise to your talent. And in order to meet project deadlines, you learn to steward your time.
10 Best Practices For Building Reputation and Relationships When you accept a client’s project, you need to make it your own. While you’re not creating for
To answer the question, “How much will it cost?”, the question, “What do you want to accomplish?” needs to be asked first. Clients are often in the dark
Planning is necessary for any business owner. Going through an end-of-year assessment in order to set up for the next can lead you into more
As with vehicles, your freelance business needs regular tune-ups to ensure smooth performance and prevent breakdowns. If you’re the owner of an independent creative services
Have you made resolutions for the new year? What do you want to accomplish? What do you want to change? Where do you see yourself
Building a business requires connection with people: prospective clients, colleagues, mentors, customers, and sometimes even family members. When we connect, we share information, ideas and
…your process of emerging from school into the (design) profession needs to be as carefully framed and designed as any of your projects.
This article was updated on February 8, 2017 by the author. Being always on the lookout for new client opportunities, I thought I’d give LinkedIn
Self promotion is the practice of telling potential clients about what you do. With it you build your brand, engage prospects and find clients. As a
You can get more out of a creative review than just a go-ahead to move to the next phase of the project. In coming together
Clients have a choice when selecting creative services: They can go the cheap route and buy a logo through a crowdsource or contest web site where
Did you know that your creative business thrives because of how you do business and not because of the quality of your work or your
I wish I hadn’t said, “Yes” to certain design projects. It’s not that the projects were a problem, but something about the clients’ approaches, actions or expectations
The commonly-given advice is: Do what you love and the money will follow. This is a great ideal, because no one wants to spend the majority
My friend, Mary, was in a community theatre production of The Mikado, and was asked to write her bio for the printed program. This being her first theatrical
If we approach a design solution as an opportunity for self-expression, we’ll miss the point and risk not solving the problem.
A photographer is still in school full time but is already establishing connections for professional work. She is purchasing cameras, lenses and equipment she will use
Art and design students focus on developing their portfolios during the final terms of their education. The portfolio is the most important tool when entering
One thing I really appreciate about using WordPress for my website platform is the multitude of time-saving plug-ins available. One plug-in I really appreciate is Akismet. Akismet recognizes and