The Art of Influence: 5 Ways to Affect Your Outcomes and Attract Clients
If you want to be successful, you need to be influential. Influence can be positive or negative, and everyone has influence. The key for success
Alvalyn Lundgren
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ARTICLES.
Tips and Insights on Mission, Mindset, Mechanics, and Marketing for Freelance Creatives
How To Go From Being A $25/Hour Freelancer To A $100.00/hour Freelancer
Do you feel like you’re stuck in a rut with your pricing? Do you want to charge more per hour or per project, but for
Alvalyn Lundgren
3 Things To Do Before The End Of The Year
One of the benefits of freelancing is: You get to decide for yourself what you will accomplish in any given year. You’re able to set
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Should You Display Your Pricing On Your Website?
Every project and every client is different. Freelance creatives need to consider the unique needs and objectives of each client when determining their fees.
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Staying Motivated When You Don’t Freaking Feel Like It
As the owner of an independent creative business, you are responsible for absolutely everything creatively and managerially. The whole thing’s sitting on your shoulders, and
Alvalyn Lundgren
Close The Sale With The Socratic Approach
Having a different sort of spirit when pitching to prospective clients can prove to be the difference for your creative brand and business. What do
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Which is Better for Self-Promotion: Email or Mailers?
Self-promotion is an ordinary and necessary aspect of doing business as an independent creative professional. Unlike social media marketing, self-promotion campaigns are targeted to contacts
Alvalyn Lundgren
Using LinkedIn Profinder To Find Freelance Gigs
This article was updated on February 8, 2017 by the author. Being always on the lookout for new client opportunities, I thought I’d give LinkedIn
Alvalyn Lundgren
Don’t Rely On Referral Business
It’s affirming when clients refer new business to you. Their recommendations are a testament to your expertise and experience. For a long time referrals alone
Alvalyn Lundgren
How To Build An Effective Professional Network
When you’re in business (and freelancers are in business), you build reputation through social and in-person networking. According to the Oxford Dictionary, a network is a
Alvalyn Lundgren
Keeping Good Clients: 10 Ways To Build Loyalty
Most freelancers will agree that it’s easier to hold onto an established relationship than begin a new one. And it’s less work to retain a client
Alvalyn Lundgren
Creating Freelance Road Trip
Filling the Gap Between School and Career So you’ve gone through school and developed a creative portfolio. You’ve tweaked it up one side down the
Alvalyn Lundgren
Email Scams Target Web Designers
Commenting on this article is currently closed. Previously-posted comments are full of helpful details. Please read to the end for the latest updates. Designers
Alvalyn Lundgren
A Philosophy of Branding, Part 1
Of Influence, Time and Trust Branding is a popular discussion in my circles, and in the course of those conversations I gain great insight into perceptions
Alvalyn Lundgren
Freelancing: In Getting Work, Relationship Counts More Than Ever
Clients have a choice when selecting creative services: They can go the cheap route and buy a logo through a crowdsource or contest web site where
Alvalyn Lundgren
Pricing Strategies for Creative Freelancers
Pricing your creative services is one of the most-discussed topics among freelancers. There is no one right way to price your creative services — there is no industry
Alvalyn Lundgren
Five Ways To Say “No”
How to nicely turn away the wrong clients to say “yes” to the right ones. by Alvalyn Lundgren Having completed more than 42 years of
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Try This Easy, 8-Point Tune-Up For Your Freelance Business
Every business needs regularly-scheduled tune-ups. Just like with automobile maintenance, tune-ups keep things running smoothly. They’re most effective in maintaining performance when they’re done regularly.
Alvalyn Lundgren
How’s Business? Five Tested Ways To Help Your Freelance Business Thrive
Did you know that your creative business thrives because of how you do business and not because of the quality of your work or your
Alvalyn Lundgren
Why You Can’t Be My Client
Since I established my design studio over thirteen years ago, I have worked with clients large and small, designed for sole proprietors and for publicly-held
Alvalyn Lundgren
Discovery Isn’t Strategy
A mistake freelance creatives can easily make is to diagnose and strategize with a prospective client before they become an actual client. This often happens
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The Value of the Design Brief
Recently, I met with a start-up business. As we discussed the scope of work and began putting the design brief together, it became clear that
Alvalyn Lundgren
Maintaining Long-Term Client Relationships
When it comes to clients, it is better to pursue relationships instead of projects. We’ll build our businesses more successfully via relationships and connections, not
Alvalyn Lundgren
Twelve Books To Boost Your Creative Business
It’s widely acknowledged that there is a direct correlation between reading and success. But it’s not the amount you read, it’s what you read. There’s
Alvalyn Lundgren