ARTICLES.

Tips and Insights on Mission, Mindset, Mechanics, and Marketing for Freelance Creatives

5 Limiting Lies Freelancers Should Stop Believing

Successful soloism is about 80% mindset and 20% mechanics. I’ve learned from experience that you can get the mechanics right, but still not be thinking right. Much of what holds us back as creatives and independent business owners is our mindset.

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Creating Lovability

How can you invest your product or service with “lovability” and create devotion in your customers? Here are some options: Love it yourself. If you’re

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Tactics for Better Business Networking

If you are a self-employed creative, business networking is a significant part of your marketing mix. While designers, illustrators and photographers naturally get together with other creatives for mutual support and trend

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The 7 Basic Elements of Your Brand Strategy

Simply creating graphic assets and promotional materials is not enough to manage your brand. You need a strategy — a plan, method, or series of actions for obtaining a specific goal or result. Here are 7 basic elements to get started.

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