Self-Promotion Tips for Creative Freelancers
Self promotion is the practice of telling potential clients about what you do. With it you build your brand, engage prospects and find clients. As a
Alvalyn Lundgren
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ARTICLES.
Tips and Insights on Mission, Mindset, Mechanics, and Marketing for Freelance Creatives
3 Questions To Ask In Your Marketing Reset
Many businesses are going through a reset right now, and creative freelance business owners are no different. As we emerge from a state of lockdown
Alvalyn Lundgren
10 Proven Networking Strategies for Introverts (and Everyone Else)
Building a business requires connection with people: prospective clients, colleagues, mentors, customers, and sometimes even family members. When we connect, we share information, ideas and
Alvalyn Lundgren
How Brands Are Built
People connect with brands the same way they connect with people. Brands cannot be developed and maintained without design. Branding is not design, but it
Alvalyn Lundgren
Debt, Taxes and Your Freelance Business: 2017 Tax Reform Bill
I’m a sole proprietor working with businesses and organizations, and so, like you, I had some concern about how the 2017 Tax Cuts and Jobs
Alvalyn Lundgren
How To Work With Purchase Orders
You’ve landed a highly-desired big name client and they’ve sent you a purchase order. What is a purchase order, and how do you work with
Alvalyn Lundgren
A Philosophy of Branding, Part 1
Of Influence, Time and Trust Branding is a popular discussion in my circles, and in the course of those conversations I gain great insight into perceptions
Alvalyn Lundgren
Twelve Books To Boost Your Creative Business
It’s widely acknowledged that there is a direct correlation between reading and success. But it’s not the amount you read, it’s what you read. There’s
Alvalyn Lundgren
How To Choose Good Clients
Good clients are integral to successful freelance projects and to your career overall. Beyond the project itself, a referral or recommendation from the right client can open doors
Alvalyn Lundgren
Using LinkedIn Profinder To Find Freelance Gigs
This article was updated on February 8, 2017 by the author. Being always on the lookout for new client opportunities, I thought I’d give LinkedIn
Alvalyn Lundgren
Discovery Isn’t Strategy
A mistake freelance creatives can easily make is to diagnose and strategize with a prospective client before they become an actual client. This often happens
AlvalynCreative
The Freelancer As Business Owner
When you start freelancing you become a business owner and are responsible for the success or failure of your enterprise. Honestly, it can go either way,
Alvalyn Lundgren
Understanding Your 1099-K Reporting Changes for 2022 and Beyond
We’re on a mission to cultivate a business mindset in support of our creative work. If we want to profit from our creative work, we
Alvalyn Lundgren
Should Part Time Freelancers Run A Business?
As a part-time freelancer, knowing the difference between having a hobby and running a business might seem confusing. And actually running a business might seem unnecessary. The thing is, it’s more necessary to have a bona fide business as a part-timer.
AlvalynCreative
A 5-Point Tune Up For Your Freelance Business
As with vehicles, your freelance business needs regular tune-ups to ensure smooth performance and prevent breakdowns. If you’re the owner of an independent creative services
Alvalyn Lundgren
Skills You’re Not Taught In Design School
There ‘s a book in my library titled, 101 Things to Learn in Art School by Kit White. It’s full of truths that every designer
Alvalyn Lundgren
How To Respond To Unusual Client Requests
An up and coming freelancer asked me about how to deal with unusual requests. We all get these from time to time. Once someone learns
Alvalyn Lundgren
Doing Good Work and Working for Good
On his Dear Design Student blog on Medium, Mike Monteiro, design director at Mule Design, author and speaker, discusses designers and their ethics. He addresses
Alvalyn Lundgren
What Kind Of Freelancer Are You?
Did you know that there is more than one way to be a freelancer? Independent creatives — freelancers — can choose a variety of working scenarios
Alvalyn Lundgren
No-Money Marketing Tips for Creative Freelancers
We are always marketing. From the quality of our work to how we talk about ourselves, we are constantly sending messages into the public square,
Alvalyn Lundgren
How To Get Clients To Pay You
What do you do when you a client refuses to pay you? According to Freelancers Union nearly 50% of freelancers were stiffed by clients in the past 12
Alvalyn Lundgren
The Value of the Design Brief
Recently, I met with a start-up business. As we discussed the scope of work and began putting the design brief together, it became clear that
Alvalyn Lundgren
Working Late: 5 Essential Boundaries for Freelancers
From time to time I’ll fire off an email to a client during the late evening or early morning hours. Occasionally, an immediate response comes back
Alvalyn Lundgren
Design and Degree of Difficulty
Being a designer is perceived by many as a fun job. Designers get to work with colors, shapes and amazing computer programs and be creative
Alvalyn Lundgren