6 Freelance Contract Mistakes and How To Fix Them
Most problems freelancers experience when working with clients are due to contract mistakes. Do any of these statements sound familiar to you? “I started working
Alvalyn Lundgren
aesthetics
ARTICLES.
Tips and Insights on Mission, Mindset, Mechanics, and Marketing for Freelance Creatives
Year-End Planning For a Propserous New Year
Planning is necessary for any business owner. Going through an end-of-year assessment in order to set up for the next can lead you into more
Alvalyn Lundgren
How To Choose Good Clients
Good clients are integral to successful freelance projects and to your career overall. Beyond the project itself, a referral or recommendation from the right client can open doors
Alvalyn Lundgren
No-Money Marketing Tips for Creative Freelancers
We are always marketing. From the quality of our work to how we talk about ourselves, we are constantly sending messages into the public square,
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Close The Sale With The Socratic Approach
Having a different sort of spirit when pitching to prospective clients can prove to be the difference for your creative brand and business. What do
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Advice for Freelancers: On Being an Owner
Ownership is simply the idea that something belongs to someone. In the case of your freelance business, you own it. It belongs to you. You
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Why Freelancers Should Have an Agency-Styled Website To Attract Clients
If you’re an independent creative professional, you probably already have a website showcasing your amazing portfolio. Portfolios are a necessary component of any freelancer’s website,
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10 Proven Networking Strategies for Introverts (and Everyone Else)
Building a business requires connection with people: prospective clients, colleagues, mentors, customers, and sometimes even family members. When we connect, we share information, ideas and
Alvalyn Lundgren
A Key to Productivity: Do the Right Things
Productivity is a popular and expansive topic, and it’s also big business. From apps and books on the subject to courses and mastermind groups, tools
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Freelancing in the Age of AI
Technology fosters challenges and opportunities, and the freelance creative needs to address both in their creative process and business systems.
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Keeping Good Clients: 10 Ways To Build Loyalty
Most freelancers will agree that it’s easier to hold onto an established relationship than begin a new one. And it’s less work to retain a client
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Risk and Reward: How Taking Risks Helps Your Freelance Career
Risk. It’s a small word with big impact. Taking risks involves change and the unknown. We’re not all that comfortable with either concept. I was
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How to Save on Gasoline by Freelancing
You probably already know that you can deduct mileage as a business expense. But did you know that, if you work from home, all mileage
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Navigate Detours To Reach Your Destiny
Detours can be useful for preparation, refining, and strengthening skills, perceptions and insights – all which increase our ability to support and stand up under the “weight” of our destinies. If we’re not strong enough to carry something, we will be overwhelmed by it.
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I’m Not That Kind of Girl: Manage Perceptions To Do The Work You Love
Let’s begin with the premise that design, illustration and photography are service professions, and that being a professional means you’re in business. You’re making a
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7 Reasons Why Freelancers Should Not Discount
With value pricing for design and illustration projects, I am able to custom-tailor my services and fees to fit each client and project. But even
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How to Build Your Prospecting Pipeline
As an independent creative, prospecting is a practical and necessary business activity that needs focused attention to. It requires work to maintain a pipeline of
Alvalyn Lundgren
How To Go From Being A $25/Hour Freelancer To A $100.00/hour Freelancer
Do you feel like you’re stuck in a rut with your pricing? Do you want to charge more per hour or per project, but for
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Being Remarkable
My friend, Mary, was in a community theatre production of The Mikado, and was asked to write her bio for the printed program. This being her first theatrical
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Show Your Work: How Sharing Your Process Increases Your Value
When a client is looking for a creative firm, process and procedures are not obvious priorities in evaluating performance. The prospect is going to look
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From the Client’s Point of View
From the client’s point of view, there are two crucial criteria in deciding what designer is awarded the project: 1. Does the creative understand what’s
Alvalyn Lundgren
Why Branding Is Crucial If You Want To Be Profitable
Creative freelancers invest time and effort carefully crafting brands for their clients. In regard to their own brands, they often come up short. Creatives should
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Contracts Protect the Freelancer and the Client
As I write this article I’m in the middle of a contract negotiation involving copyright and licensing of one of my character designs. I worked with
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Passion or Profit: Should You Start a Freelance Business?
The commonly-given advice is: Do what you love and the money will follow. This is a great ideal, because no one wants to spend the majority
Alvalyn Lundgren