ARTICLES.

Tips and Insights on Mission, Mindset, Mechanics, and Marketing for Freelance Creatives

Tactics for Better Business Networking

If you are a self-employed creative, business networking is a significant part of your marketing mix. While designers, illustrators and photographers naturally get together with other creatives for mutual support and trend

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The 7 Basic Elements of Your Brand Strategy

Simply creating graphic assets and promotional materials is not enough to manage your brand. You need a strategy — a plan, method, or series of actions for obtaining a specific goal or result. Here are 7 basic elements to get started.

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159. To Quit, Or Not To Quit

How do you know if you should quit or not? Sometimes quitting is in fact, the wise and right option. Freelancing isn’t easy. It takes courage and tenacity to push through. It starts out being fun, like a great adventure, especially when you land your first couple of clients and get paid for the projects. But when obstacles and opposition show up, what will you choose?

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I Didn’t Get the Job

When you’re in business for yourself and you are regularly seeking new clients and projects, you will come across all types of prospects in your

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Creative Freelancer Q&A: Do Business, Not Favors!!!

Avoid awkward moments and misunderstandings about getting paid for your freelance work. Prepare written agreements for each client that outlines the type of work you will do, how much you will charge for it, and how you want to be paid. You cannot make a living by doing favors.

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Good Success

The Practice and Principle of Accomplishing Something Upon learning about what I do by trade, an employed acquaintance asked with some concern, “But will you

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Being Remarkable

My friend, Mary, was in a community theatre production of The Mikado, and was asked to write her bio for the printed program. This being her first theatrical

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