ARTICLES.

Tips and Insights on Mission, Mindset, Mechanics, and Marketing for Freelance Creatives

The 7 Basic Elements of Your Brand Strategy

Simply creating graphic assets and promotional materials is not enough to manage your brand. You need a strategy — a plan, method, or series of actions for obtaining a specific goal or result. Here are 7 basic elements to get started.

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Being Remarkable

My friend, Mary, was in a community theatre production of The Mikado, and was asked to write her bio for the printed program. This being her first theatrical

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Create A Better Portfolio

Whether online or in hand, your portfolio is the primary means of landing a job or finding clients. Art school graduates have focused on developing

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Property Rights

Although it’s a common assumption, clients are not automatically entitled to a designer’s working files. The tools, preliminary concepts and layouts remain the property of

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Designing For Non-Profits

A significant percentage of my clients are non-profit enterprises. I have had many opportunities to design campaign materials, annual reports, and graphic assets for non-profit

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Navigate Detours To Reach Your Destiny

Detours can be useful for preparation, refining, and strengthening skills, perceptions and insights – all which increase our ability to support and stand up under the “weight” of our destinies. If we’re not strong enough to carry something, we will be overwhelmed by it.

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