ARTICLES.

Tips and Insights on Mission, Mindset, Mechanics, and Marketing for Freelance Creatives

The Internship Epidemic

It is the responsibility of design professionals, teachers and school administrators to value the next generation of designers so that the profession is respected, appreciated and thrives. Unpaid internships won’t accomplish that.

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Good Success

The Practice and Principle of Accomplishing Something Upon learning about what I do by trade, an employed acquaintance asked with some concern, “But will you

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Create A Better Portfolio

Whether online or in hand, your portfolio is the primary means of landing a job or finding clients. Art school graduates have focused on developing

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Creating Lovability

How can you invest your product or service with “lovability” and create devotion in your customers? Here are some options: Love it yourself. If you’re

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The 7 Basic Elements of Your Brand Strategy

Simply creating graphic assets and promotional materials is not enough to manage your brand. You need a strategy — a plan, method, or series of actions for obtaining a specific goal or result. Here are 7 basic elements to get started.

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How To Choose Good Clients

Good clients are integral to successful freelance projects and to your career overall. Beyond the project itself, a referral or recommendation from the right client can open doors

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