ARTICLES.

Tips and Insights on Mission, Mindset, Mechanics, and Marketing for Freelance Creatives

The 7 Basic Elements of Your Brand Strategy

Simply creating graphic assets and promotional materials is not enough to manage your brand. You need a strategy — a plan, method, or series of actions for obtaining a specific goal or result. Here are 7 basic elements to get started.

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Should Part Time Freelancers Run A Business?

As a part-time freelancer, knowing the difference between having a hobby and running a business might seem confusing. And actually running a business might seem unnecessary. The thing is, it’s more necessary to have a bona fide business as a part-timer.

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Property Rights

Although it’s a common assumption, clients are not automatically entitled to a designer’s working files. The tools, preliminary concepts and layouts remain the property of

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Tactics for Better Business Networking

If you are a self-employed creative, business networking is a significant part of your marketing mix. While designers, illustrators and photographers naturally get together with other creatives for mutual support and trend

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