ARTICLES.

Tips and Insights on Mission, Mindset, Mechanics, and Marketing for Freelance Creatives

I Didn’t Get the Job

When you’re in business for yourself and you are regularly seeking new clients and projects, you will come across all types of prospects in your

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Does Formal Design Education Matter?

Aesthetic sense and talent are raw materials. They amount to nothing without discipline. Education forces you to add skill, discipline and expertise to your talent. And in order to meet project deadlines, you learn to steward your time.

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Creative Freelancer Q&A: Do Business, Not Favors!!!

Avoid awkward moments and misunderstandings about getting paid for your freelance work. Prepare written agreements for each client that outlines the type of work you will do, how much you will charge for it, and how you want to be paid. You cannot make a living by doing favors.

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Creating Lovability

How can you invest your product or service with “lovability” and create devotion in your customers? Here are some options: Love it yourself. If you’re

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The 7 Basic Elements of Your Brand Strategy

Simply creating graphic assets and promotional materials is not enough to manage your brand. You need a strategy — a plan, method, or series of actions for obtaining a specific goal or result. Here are 7 basic elements to get started.

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10 Ups and Downs of Freelancing

[vc_row][vc_column][vc_column_text]Freelancing provides more freedom than any other type of work structure. With that freedom come the responsibilities of ownership and reputation. When we choose to

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Creativity and Change

Creative thinking requires us to cease from thinking as we always have. This is neither automatic nor easy because we automatically default to doing that which requires the least amount of effort.

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