ARTICLES.

Tips and Insights on Mission, Mindset, Mechanics, and Marketing for Freelance Creatives

The 7 Basic Elements of Your Brand Strategy

Simply creating graphic assets and promotional materials is not enough to manage your brand. You need a strategy — a plan, method, or series of actions for obtaining a specific goal or result. Here are 7 basic elements to get started.

READ THE ARTICLE

Creating Lovability

How can you invest your product or service with “lovability” and create devotion in your customers? Here are some options: Love it yourself. If you’re

READ THE ARTICLE

What To Look For In A Mentor or Coach

Freelancers are a company of one, but we need feedback, input, and help. You’re more likely to hit your goals and enjoy success when you work with a mentor. Here’s what to look for and how to work with someone.

READ THE ARTICLE

The Internship Epidemic

It is the responsibility of design professionals, teachers and school administrators to value the next generation of designers so that the profession is respected, appreciated and thrives. Unpaid internships won’t accomplish that.

READ THE ARTICLE

Create A Better Portfolio

Whether online or in hand, your portfolio is the primary means of landing a job or finding clients. Art school graduates have focused on developing

READ THE ARTICLE