ARTICLES.

Tips and Insights on Mission, Mindset, Mechanics, and Marketing for Freelance Creatives

Creating Lovability

How can you invest your product or service with “lovability” and create devotion in your customers? Here are some options: Love it yourself. If you’re

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The 7 Basic Elements of Your Brand Strategy

Simply creating graphic assets and promotional materials is not enough to manage your brand. You need a strategy — a plan, method, or series of actions for obtaining a specific goal or result. Here are 7 basic elements to get started.

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How Brands Are Built

People connect with brands the same way they connect with people. Brands cannot be developed and maintained without design. Branding is not design, but it

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Does Formal Design Education Matter?

Aesthetic sense and talent are raw materials. They amount to nothing without discipline. Education forces you to add skill, discipline and expertise to your talent. And in order to meet project deadlines, you learn to steward your time.

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