ARTICLES.

Tips and Insights on Mission, Mindset, Mechanics, and Marketing for Freelance Creatives

The 7 Basic Elements of Your Brand Strategy

Simply creating graphic assets and promotional materials is not enough to manage your brand. You need a strategy — a plan, method, or series of actions for obtaining a specific goal or result. Here are 7 basic elements to get started.

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Property Rights

Although it’s a common assumption, clients are not automatically entitled to a designer’s working files. The tools, preliminary concepts and layouts remain the property of

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The Internship Epidemic

It is the responsibility of design professionals, teachers and school administrators to value the next generation of designers so that the profession is respected, appreciated and thrives. Unpaid internships won’t accomplish that.

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Designing For Non-Profits

A significant percentage of my clients are non-profit enterprises. I have had many opportunities to design campaign materials, annual reports, and graphic assets for non-profit

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