ARTICLES.

Tips and Insights on Mission, Mindset, Mechanics, and Marketing for Freelance Creatives

The 7 Basic Elements of Your Brand Strategy

Simply creating graphic assets and promotional materials is not enough to manage your brand. You need a strategy — a plan, method, or series of actions for obtaining a specific goal or result. Here are 7 basic elements to get started.

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How Brands Are Built

People connect with brands the same way they connect with people. Brands cannot be developed and maintained without design. Branding is not design, but it

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