ARTICLES.

Tips and Insights on Mission, Mindset, Mechanics, and Marketing for Freelance Creatives

How Brands Are Built

People connect with brands the same way they connect with people. Brands cannot be developed and maintained without design. Branding is not design, but it

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The 7 Basic Elements of Your Brand Strategy

Simply creating graphic assets and promotional materials is not enough to manage your brand. You need a strategy — a plan, method, or series of actions for obtaining a specific goal or result. Here are 7 basic elements to get started.

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What To Look For In A Mentor or Coach

Freelancers are a company of one, but we need feedback, input, and help. You’re more likely to hit your goals and enjoy success when you work with a mentor. Here’s what to look for and how to work with someone.

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Is It Time To Get A New Rope?

For freelance creatives facing changing markets and uncertain futures the end of the rope is an immediate reality. When doing what you’ve been doing is not going to work anymore, getting another rope becomes necessary.

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How Much Will It Cost?

All too often a business or organization seeks a designer to execute an untested, unrefined idea as quickly and cheaply as possible. A business that’s design-oriented will not regard design as an afterthought but as the basis for its marketing communications and brand awareness.

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